As many of you are aware, recently I decided to scrap my old blog and start a fresh one. The main ongoing struggle for me is turning my name into a brand; I know what I want this blog to be but the uncertainty comes in the form of colour schemes and styles.
The start of the journey, for me, began with reading How To Style Your Brand by Fiona Humberstone. I had sat down to read multiple books and none of them clicked with me, Fiona’s book was the first that gripped me. The book claims to be ‘everything you need to know to create a distinctive brand identity’ and for me it was just that. The section about colour psychology particularly helped me to find out that my blog fits the spring (with a hint of winter) colour bracket. If you’re unsure about it, I implore you to check out this book as it has clarity and it goes through things right from the foundation up.
Of course, this book is not just for bloggers and creatives! Anyone starting a business can look to this book as if it’s a bible, no wonder it was a best seller! I hope anyone looking to start a business takes as much enjoyment and inspiration from this book as I have. My brand is nowhere near polished or finished but it’s a step down the right path, I have a lot of playing about to do. It’s all trial and error, ya’know!
This book is quite obviously a favourite of mine right now, I couldn’t put it down and I’m still flicking through to make sure that I haven’t missed anything in my haste to get finished. I’d love it if you could comment below if you know of any books that have been useful in building YOUR personal brand, I’m always looking for recommendations!